Pink Beer from Asahi Japan

Asahi Beer has taken their beer and pink to a whole new level. They’ve made a pink colored light beer that they’re calling “Be”. Of course, it’s aimed at women but I really don’t see any appeal in the beer aspect of it also, targeting women to drink more sounds fishy. However, I am curious as to how it tastes and whether it’ll actually turn your tongue the same color.

It’s only featured in Japan but I’m sure you could probably pop into a Japan town super market and get your hands on a can.

Asahi Be Commercial