John Hagel and John Seely Brown at Newsweek has put out the word that WoW has built a path of innovation for the work environment. Sounds a bit crazy but they have an interesting angle.

They’re looking to incorporate common MMORPG (massive multi player online roll playing game) features like experience system, custom dashboard that display real time employee progress, and team building tips that are used in player created guild structure of the title.

Not exactly what I thought when I first read the article but it is interesting. On the other hand, WoW has made me more productive as I try to finish a lot of work early so I can have more time to play at the end of the day.