In the jungle, the mighty jungle, the mighty Pon De Lion Mister Donut mascot eats himself when hungry. Could you blame him? He’s made almost entirely out of donuts AND he’s cute! The jungle may just have to evoke his crown since he’s that cute…and edible. Japan has no shame when it comes to animals typically perceived as ferocious. Czech out the new Pon De Lion commercials.

I’m not gonna lie, donuts are my number one weakness in life. I’m really glad that I don’t live in Japan, or else then…it’d be all over.