True story: A real close friend of mine met Joseph Gordon-Levitt at a Spirit Awards luncheon event. The story of her encounter is enough to justify him being the pick for Cute Boy of the Week. It goes like this; She was manning the front door for the luncheon when he pulls up in an unintimidating Honda Civic, by himself. Instead of being a bold, douche-y celebrity, he actually introduced himself to her in the most humble way possible, to sign him into the event. Later, he was really gracious when she approached him for an autograph. Being a humble, ridiculously good looking celebrity makes him not only the cute boy of the week, but…an overall cute boy. And a celeb-rarity.
Which reminds me — I need to watch 500 Days of Summer: