There’s nothing kawaii about Pocky. Skinny, dark-chocolate covered bread sticks. Big deal. Popteen’s Decopocky on the other hand…that’s a whole different kind of Pocky. For one, it’s entirely endorsed by teen magazine Popteen and Japan’s cutest female idols. It’s also 100% customizable and you can add your own pearls, hearts, ribbons and flowers — probably the same kind professional patisserie chefs use to make fancy cakes. Hence the name, ‘Decopocky.’

Looking at this graph, it looks like decorating your own Pocky, could be time consuming:

If the point of having Decopocky is to eat it, it seems like a waste to be decorating Pocky sticks. I’m not sure if I could bring myself to eat one!

Would you eat Decopocky?

For more information and tutorials (in Japanese) head here.