Lovers of all things Kawaii and San-X, meet Berry Puppy. Berry Puppy is exactly who you think it is — a cute puppy with a certain affinity for berries. It’s not entirely clear which berry, but I’m guessing strawberries just by looking at it. That’s basically its story — white puppy, loves strawberries.

As a relatively new character, there isn’t much variety in Berry Puppy goods. So far you all that’s available are plush dolls, cell phone holders, pens and pencils. Purchase Berry Puppy stuff here.