In continued support to those affected by the earthquake and tsunami in Japan, Sanrio has designated Thursday, March 31, 2011 as a “Day of Donation.” On this day, Sanrio.com and participating Sanrio Boutique Stores across the United States will donate all net proceeds to the American Red Cross to benefit Japan earthquake and Pacific tsunami relief efforts.

Such a fantastic relief effort — run, don’t walk to your nearest Sanrio store. Don’t live near a Sanrio? Shop online here.