For her latest album release, Taylor Swift has endeavored in the marketing strategy of allowing fans to buy an album along with a large one-topping pizza for $22 in-store or at www.papajohns.com beginning Oct. 22, when the album is released.
As part of the “Taylor Swift Pizza Party” offer, fans can also use the discount code “RED25″ for a 25 percent discount on online orders through Oct. 21. Not only that but Papa John’s is also a sponsor of the “Taylor Swift Worldwide Radio Remote,” which will bring Swift to fans nationwide from Nashville starting on Oct. 26.
About this partnership, Swift exclaims: “I’m excited to be partnering with Papa John’s for the launch of my album, ‘Red.’ I love the idea that fans can order my CD with their pizzas.”
Pretty cool, right?