Japanese car manufacturer Honda is relatively well-known and it seems like they’re going to take a shot at making a car aimed specifically at women–the Honda Fit She’s.

Decked out in pink on the outside, the inside is considered ‘adult cute’ and features pink stitching everywhere as well as a pink metallic ring around the displays and the controls.

The car also has a heart shaped apostrophe at the back for the logo. For those that aren’t too into pink, a brown and white version is also being manufactured. Besides thinking pink, Honda has also added a windshield glass that blocks 99% of UV rays, and an air conditioning system, “Plasmacluster”, that is supposed to improve the skin’s quality.

With a starting price of $17,500, the car is hoping to sell lots to women in Japan who have joined the workforce.

I would totally buy this car if it were available here and if I had the cash in my bank account! What about you?

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