I used to religiously watch the Miss America pageant when I was a little girl, and even though I outgrew that phase pretty quickly I still profess a guilty curiosity about beauty pageants - especially the Miss World and Miss Universe pageants (to be fair, the intellectual in me is intrigued by questions of culturally-defined aesthetics. And chicks in swimsuits are hot, even from a straight girl’s perspective).
I definitely don’t care enough though to figure out when they’re airing and scout out a TV to watch these pageants, but their websites are totally useless so I’m usually just reduced to reading news clips and watching random online vids instead.
Apparently that’s not the case anymore: Miss World is finally getting its manicured nails on Web 2.0 and making an interactive, audience-friendly website in time for the 2008 competition (to be aired in December)! They’ve partnered with Amuso, a New York based media platform that specializes in contests, to create a social network centered around the Miss World competitors. Users can send them messages, view photos, read about their interests, and vote on their favorite candidate. These votes will be tallied to determine the winner of the People’s Choice, automatically placing the candidate in the final pool of 7 nominees for the top prize.
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Tags: amuso, Beauty, contest, miss america, miss universe, miss world, pageant, people's choice, social network, techcrunch, web 2.0



